American Eagle Digital Wishlist Platform

For holiday 2012, we created a social shopping platform that lets shoppers save and share items they love on ae.com. Users can push individual items or an entire Styleboard socially to receive fashion feedback or to provide gift ideas for friends and family.

The platform serves as a social shopping experience, bookmarking tool, and easy way for American Eagle shoppers to discover and develop their personal style.

It was designed to seamlessly integrate into ae.com and all sister brand portfolio retail sites.

Role: ACD/Art Director

wishlist.jpg

Credits

Chief Creative Officer: Pete Favat

Creative Director: Meg Siegal

Associate Creative Director/Art Director: Deb Grant

Art Director/Designer: Alicia Foor

UX Designer: Kate Tetreault