Didja Ever Integrated Campaign
On New Year's Eve 2010, we launched a year-long integrated campaign for Carnival Cruise Lines challenging vacationers to break out of their normal routines and try new experiences. The heart of the campaign lived on Facebook, where we invited fans to build and complete their own "Didja List", a digital bucket list. To help some lucky participants check experiences off their lists, a cruise was given away every month. It was supported across all channels by TV spots, outdoor boards, a Times Square New Year's Eve sponsorshop and private, in-port Maroon 5 Concert.