Progressive’s mobile app is the fastest way to get an insurance quote. How fast? Fast enough to match the lightning speed of ninjas. To demonstrate this, we partnered with Apple and animation studio Soup2Nuts to create a branded iAd game experience that has players help Flo get Progressive’s mobile app to Ninjas shopping in the Superstore. To introduce the game, we created an animated short inspired by the intro of NES classic Ninja Gaiden.
Upon release, it received higher rates of engagement than any preceding iAd.
Role: Art Director/Designer
Chief Creative Officer: Pete Favat
Creative Directors: Sean McBride and Josh Tetrault
Associate Creative Director: Ross Maupin
Sr. Art Director: Deb Grant
Copywriter: Lynn Bossange
UX Designer: Kate Tetreault