In 2010 we redesigned Oceanspray.com to reflect their core values, Taste, Health, Heritage. We built a community around their recipe-sharing fanbase, began offering more in-depth product and nutrition information, and added interactive content about Ocean Spray's network of grower families and the company's history.

In 2013, the site was rolled out globally and the design retooled to function responsively.

2011 Web Marketing Association Web Award

Role: Art Director/Designer


Chief Creative Officer: Pete Favat

Executive Creative Director: John Petruney

Creative Director: Andrew Simpson

Art Directors: Deb Grant, Janeen Ritson

Copywriter: Karen Bedard

UX Design: Keith LaFerriere and Lisa Riffelmacher

Producer: Ryan Donohue