Pearle Vision Integrated Campaign
Vision problems can surface gradually and at any age. Many people notice their vision becoming blurrier as time passes, but deny the need to get their eyes checked and take corrective measures. To inspire them to schedule a yearly eye exam, we created a campaign designed to show how much better their vision could be.
Cinema and TV called attention to important moments you could be missing due to unhealthy eyes. Blurry billboards, magazine and newspaper pages created unexpected reminders of the impact of bad vision. Wall clings designed to look like water fountains fooled unsuspecting gym-goers. And rich media units let audiences decode hidden messages and test their vision with an interactive guessing game.
Role: Art Director
OUT OF HOME & AMBIENT