Pearle Vision Integrated Campaign

Vision problems can surface gradually and at any age. Many people notice their vision becoming blurrier as time passes, but deny the need to get their eyes checked and take corrective measures. To inspire them to schedule a yearly eye exam, we created a campaign designed to show how much better their vision could be.

Cinema and TV called attention to important moments you could be missing due to unhealthy eyes. Blurry billboards, magazine and newspaper pages created unexpected reminders of the impact of bad vision. Wall clings designed to look like water fountains fooled unsuspecting gym-goers. And rich media units let audiences decode hidden messages and test their vision with an interactive guessing game.

Role: Art Director


TV/CINEMA

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NATIONAL PRINT

People Magazine Close-Up

People Magazine Close-Up


OUT OF HOME & AMBIENT

Fake water fountains were placed in malls and gyms nationwide.

Fake water fountains were placed in malls and gyms nationwide.



Credits:

Chief Creative Officer: Pete Favat

Creative Directors: Rob Kottkamp, John Simpson

Art Directors: Deb Grant, John Williamson

Copywriters: Brandon Willingham, Jenne Raub

Producer: Katie Harris

Print Producer: Wendy Donnelly