BLONDES HAVE MORE FUN

With audience tendencies to fast-forward through TV ads and skip pre-roll firmly rooted in place, grabbing viewers' attention is inarguably a challenge. So to stop would-be skippers in their tracks, we gave Progressive's advertising icon an unexpected makeover.

Role: Creative Director

Credits:

Chief Creative Officers: Pete Johnson, Wade Devers

Group Creative Director: Sean McBride

Creative Directors: Deb Grant, Mark Billows

Art Directors: Abby Gross, Nate Donabed

Copywriters: Brenna Horrocks, Josh Kahn

Broadcast Producer: Mike Lawson