FLOSEIDON

We needed a print campaign to communicate to boating enthusiasts that Progressive offers boat insurance powerful enough to keep them on the water. So, drawing inspiration from greek mythology and fantasy art,  Flo the Progressive Girl became Floseidon, Protector of Boats.

2015 Hatch Awards Gold

Role: Creative Director

Credits:

Chief Creative Officers: Pete Johnson, Wade Devers

Group Creative Director: Sean McBride

Creative Director: Deb Grant

ACD/Art Director: Thomas Hair

ACD/Copywriter: Adam Koehler

Illustrator: Karla Ortiz