PROGRESSIVE SOCIAL

To entertain and engage Flo's 5 million+ social media followers, we create a massive volume of exclusive daily content for Facebook, Instagram and Twitter.

Role: Creative Director

 

MONTHLY FACEBOOK CONTENT

We use Flo's online presence to give fans a glimpse into her world they can't get on TV. To make the illusion feel authentic, my amazing team uses a nominal prop budget to construct and shoot as many ideas as possible before hitting the photoshop default.

Sometimes even LeBron digs it. 

IMAGE POSTS

VIDEO POSTS


SEASONAL CONTENT: Halloween Ghost Stories

Since contextual relevance rules the socialverse,  we create content surrounding events and holidays we want to be a part of. To celebrate Halloween, we used a half hour of shoot time and a flashlight to capture some simple videos featuring Flo telling some "scary" campfire ghost stories.


INTEGRATED CONTENT : Heist Campaign

To support Progressive's 2014 Heist campaign, we asked fans to tell us how they'd protect the Name Your Price® tool, then spent an afternoon making their ideas happen in real time. To further engage them, we created fictitious movie poster designs and had them choose the winner. We then produced a limited run of the winning design to reward participation.


FACEBOOK LOGOUTS

We also do some fun paid stuff and like to get weird on you if you ever bother to log out of Facebook. 


Credits:

Creative Director: Deb Grant

Art Directors/Designers: Abby Gross, Malisa Kuch, Cristin Barth, John Mathieu, Michael Semenec, Lindsey King

Copywriters: Danny Barry, Brenna Horrocks, Matt Hames, Jeff Vitkun, Quinn Kathermann

Social Media Managers: Carrie Mahoney, Brandon Schug, Matt Karolian, Ryan Vinnicombe

Social Strategy: Matt Shaw

Broadcast Producer: Phoebe Cole