To entertain and engage Flo's 5 million+ social media followers, we create a massive volume of exclusive daily content for Facebook, Instagram and Twitter.
Role: Creative Director
MONTHLY FACEBOOK CONTENT
We use Flo's online presence to give fans a glimpse into her world they can't get on TV. To make the illusion feel authentic, my amazing team uses a nominal prop budget to construct and shoot as many ideas as possible before hitting the photoshop default.
Sometimes even LeBron digs it.
SEASONAL CONTENT: Halloween Ghost Stories
Since contextual relevance rules the socialverse, we create content surrounding events and holidays we want to be a part of. To celebrate Halloween, we used a half hour of shoot time and a flashlight to capture some simple videos featuring Flo telling some "scary" campfire ghost stories.
INTEGRATED CONTENT : Heist Campaign
To support Progressive's 2014 Heist campaign, we asked fans to tell us how they'd protect the Name Your Price® tool, then spent an afternoon making their ideas happen in real time. To further engage them, we created fictitious movie poster designs and had them choose the winner. We then produced a limited run of the winning design to reward participation.
We also do some fun paid stuff and like to get weird on you if you ever bother to log out of Facebook.