FATAL ATTRACTION
SOCIAL CONTENT
Paramount+ brought 80s psychosexual thriller Fatal Attraction back to life as an original TV series. We led the launch of their highly anticipated series, which promised a modern twist on a familiar storyline and characters.
Our campaign centered around the complex psychological themes going on in Alex and Dan’s heads that drive them to cheat. To support that theme, we created an in-feed content series to introduce the characters. Each was assigned an archetype and placed among moving type that highlights their individual archetypal characteristics.
On Instagram stories, we created an interactive piece calling for fans to tap the screen to defog and reveal a steamy scene from the show.
Every week we invited the audience to tell us which difficult situations were relatable in their own lives by showing clips in a poll-based story that recapped pivotal moments in the plot.
