I CAN’T BELIEVE IT’s NOT BUTTER
5-Minute Finger

For their 2022 Summer of Sprays Campaign, we worked with I Can't Believe It's Not Butter! to launch an absurdist infomercial parody. "5 Minute Finger" is designed to prep your spraying finger for summer BBQs where you’ll be spraying on a ton of I Can't Believe It's Not Butter! Spray. We produced the spot on a shoestring budget, using footage from a one-day shoot to create all supporting assets.