NOT IMPOSSIBLE LABS

Not Impossible Labs’ mission is to change the world through technology and story by addressing everyday "absurdities” by solving accessibility challenges. We gave them a website supporting that mission, making it the most accessible site on the web in 2020. We used inclusive design principles like color contrast ratios, video transcription, and screen reader compatibility, and allowed visitors to further control their experience via a self-service toolbar to fine-tune personal preferences.

2020 Best In Biz Awards: Gold, Website of the Year

CASE STUDY

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I Can't Believe It's Not Butter Social

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